Sonja Herrmann

sonja-may17Sonja has been a part of the hotel since September 2005 and like her brothers, Ashley and Sebastian has watched the hotel expand from it’s opening in 1998.  She originally worked in the mental health sector for 7 years and obtained a post-graduate Diploma in Rehabilitation, after which she joined the family business.  There is an obvious connection between her passion for working with and for people and being a part of the hospitality industry.  She states “every day is different and brings new challenges and opportunities to work with the 120 staff the hotel employs”. 

She also contributes to the hotel’s strategic planning and marketing work. As Marketing Manager,
Sonja plays a pivotal role in developing our creative elements, whether its copy for our latest Jetstream newsletter, e-commerce work, or designing the hotel brochure.  Sonja is also the driving force for much of our environmental and community work.  She co-ordinates our efforts, gets everyone on task and keeps tabs on how we are going. 

Another great talent of Sonja’s is her artwork some of which can be seen around the hotel in our rooms. The mixed media on canvas works are all hand painted, original and unique, and are inspired by many different themes.

Sonja’s other full-time job is being mum to her little boys Xavier and Benjamin and spends her free time with her husband enjoying New Zealand’s outdoors, friends, and family.  Weekend activity often involves orienteering, a long bike ride in the bush, kayaking, tramping or adventure races.


Contact Details
P. +64 9 255 4148
M. +64 21 825 461


237 Fenton Street
Rotorua, 3010
PO Box 12065
Rotorua South,
Rotorua, 3045
phone 0800 538 466
 +64 9275 4100


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